Charlotte Addison

Charlotte Addison is an accomplished marketing and sales executive with extensive experience in driving growth and brand strategies across various industries, particularly in outdoor apparel and baby products. Currently serving as Vice President of Marketing and Sales at Skida, Charlotte focuses on enhancing direct-to-consumer sales through effective brand building and performance marketing. Previous roles include VP of Marketing & Sales at Bee's Wrap, where revenue was boosted through innovative marketing strategies, and Head of Sales at Bugaboo, leading channel and marketplace expansion in North America. Charlotte has held significant leadership positions at companies such as Verilux, American Meadows, Stokke, Maclaren, Donelan Family Wines, and GE Capital, demonstrating a proven ability to manage teams, optimize marketing initiatives, and expand market presence. Charlotte holds a BA in English from American University.