SKIM
Jerome Hancock is a seasoned professional in data strategy and analytics, currently serving as Senior Director at SKIM since January 2022, where the focus is on enhancing pricing, brand communication, and innovation strategies for leading companies. Previously, Jerome held several key positions at Hall & Partners, including Global Head of The Modellers: Data Strategy & Analytics, Global Head of Data Strategy, and Partner of The Modellers, contributing to brand growth and predictive marketing analytics. Jerome also led the Brand Analytics team at Kantar Millward Brown in the UK and held significant roles at Millward Brown and Nielsen, providing marketing science consulting to FMCG multinational clients. Jerome holds an MBA from Henley Business School and a degree in Business with a specialization in Marketing from Nottingham University Business School.
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SKIM
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We’re a global insights agency helping companies thrive by understanding decision-making. We know how our changing environment influences decisions for consumers, healthcare and B2B professionals. We adapt research techniques to address this new reality. What sets SKIM apart is our combination of decision behavior expertise + rigourous choice-modeling roots + a thorough understanding of your marketing challenges. The result? Practical recommendations that can help propel your business forward, online and offline. Want to know more about being a SKIMmer? We are always looking for bright minds to reinforce our teams. Find out about SKIM, our people and our jobs at skimgroup.com/careers