SKIM
Kevin Lattery is a seasoned professional in marketing research with a robust academic background, holding a PhD in Philosophy specializing in the History of Science from the University of Minnesota and an MA in Mathematics from the University of California, Berkeley. Since May 2015, Kevin has served as the Senior VP of Methodology and Innovation at SKIM, where responsibilities include consulting on methodology and analytics, developing new statistical and survey methods, and advancing innovative research practices. Previously, Kevin held the position of Vice President of Marketing Sciences at Maritz Research from May 2005 to April 2015, managing a team focused on market research innovations. Earlier roles include Director of Advanced Analytics at MarketTools and Senior Methodologist at Harris Interactive/Total Research from 1998 to 2003.
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SKIM
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We’re a global insights agency helping companies thrive by understanding decision-making. We know how our changing environment influences decisions for consumers, healthcare and B2B professionals. We adapt research techniques to address this new reality. What sets SKIM apart is our combination of decision behavior expertise + rigourous choice-modeling roots + a thorough understanding of your marketing challenges. The result? Practical recommendations that can help propel your business forward, online and offline. Want to know more about being a SKIMmer? We are always looking for bright minds to reinforce our teams. Find out about SKIM, our people and our jobs at skimgroup.com/careers