SKIM
Nikki Westoby is an experienced professional in brand communications and consumer insights, currently serving as the Brand Communications Director at SKIM since April 2021. Previously, Nikki held the position of Research Director at behave, part of Total Media, where innovative media strategies were developed based on consumer behavior insights. Prior roles include Director of Neuroscience at Nielsen Consumer Neuroscience and Co-Founder and Research Director at Secure Perception Research, a niche market research agency focused on behavioral sciences. Earlier career experiences also include positions at Kantar as a Senior Innovations Executive and at the Experimental Consumer Psychology Lab as Research Manager. Nikki holds a PhD in Cognitive Neuroscience, alongside a BSc in Research Methods in Psychology and an MSc in Consumer Psychology, all from Bangor University.
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SKIM
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We’re a global insights agency helping companies thrive by understanding decision-making. We know how our changing environment influences decisions for consumers, healthcare and B2B professionals. We adapt research techniques to address this new reality. What sets SKIM apart is our combination of decision behavior expertise + rigourous choice-modeling roots + a thorough understanding of your marketing challenges. The result? Practical recommendations that can help propel your business forward, online and offline. Want to know more about being a SKIMmer? We are always looking for bright minds to reinforce our teams. Find out about SKIM, our people and our jobs at skimgroup.com/careers