Nikola Hrbkova

Nikola Hrbkova is an experienced marketing and advertising professional with a strong track record in the automotive industry. Currently serving as the International Advertising Lead at ŠKODA AUTO a.s. since January 2020, Nikola is responsible for executing global model launch campaigns and managing comprehensive campaign development. Previously, as Marketing Consulting Lead at ŠKODA, strategic consultation was provided for local marketing initiatives across 50 markets. Nikola's expertise also extends to a role as Senior Brand Strategy Specialist at Volkswagen Group China, where contributions were made to brand strategy development. With a solid foundation in brand strategy and customer experience from earlier positions at ŠKODA AUTO, Nikola has also honed event management skills through various roles, including leading a conference in Venice for women leaders. Educational qualifications include a Master's Degree in Media Studies from Charles University and additional studies at multiple institutions.