Saskia Barnes

Commercial Partnerships Manager - Sky Sports at Sky Group

Saskia Barnes is an experienced commercial partnerships manager currently working at Sky Sports since November 2021, where responsibilities include identifying, building, and managing rights and content partnerships to enhance the brand's position in the sports industry. Prior to this role, Saskia served as a media partnerships manager at Sky Media, focusing on developing award-winning brand partnerships across a diverse portfolio. Earlier experience includes positions at Manning Gottlieb OMD as partnerships manager and senior partnerships executive, where major media partnerships were planned for brands like Estée Lauder and John Lewis, and roles at OMD UK as a media buyer and graduate media buyer. Initial career steps included working as a production assistant at innovision and as a legal assistant at Allen & Overy. Saskia holds a Bachelor of Arts in Management and French from the University of Exeter, completed in 2017.

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Sky Group

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Sky is one of Europe’s leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It’s in our DNA. We’re famous for innovation. We offer streaming services NOW and WOW; the world’s smartest TV, Sky Glass; Sky Stream, the new, easy way to get the Sky Glass experience on any TV; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband. We’re Europe’s premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts. We believe that we can have a positive impact on society, by supporting and creating tens of thousands of jobs, addressing digital inequality, being a diverse and inclusive employer, and becoming net zero carbon by 2030.


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