Sonja Balcer

Sonja Balcer is an accomplished marketing professional with extensive experience in digital marketing and partnerships. Currently serving as the Director of Global Marketing: Affiliate & Performance Partnerships at Skyscanner since February 2020, Sonja has previously held key roles at Walmart eCommerce, Jet.com, ClassPass, and Barnes & Noble, where responsibilities included leading digital marketing strategies, overseeing campaign performance, and managing vendor relationships. Notable achievements include driving customer acquisition through innovative online marketing programs and successfully launching high-impact campaigns. Sonja holds a Bachelor’s Degree in Marketing from the University of South Florida and has a robust background in partner marketing and search marketing from earlier positions at Adaptive Marketing and Maclaren.