SMA Solar Technology AG
Friederike Nielsen is an experienced marketing professional, currently serving as a Senior Marketing Manager at SMA Solar Technology AG since January 2022. With a strong background in marketing, Friederike has previously held senior marketing roles at emerce GmbH and served as VP of Marketing and Communications at Dedrone. Earlier positions include Director of Marketing Communications at Aibotix GmbH and Pressesprecherin at BoD Books on Demand GmbH. Friederike's career began in public relations as a PR Consultant at Havas PR Germany. An academic background includes a Magister Artium with a focus on Publizistik, Jura, and Psychologie from Johannes Gutenberg University Mainz.
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SMA Solar Technology AG
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SMA Solar Technology AG is a Germany-based developer of photovoltaic (PV) system technology. The Company operates through five segments: Residential, Commercial, Utility, Off-Grid and Storage and Service. The Residential segment focuses on small PV systems for private applications with micro and string inverters, energy management solutions, storage systems and communication products and accessories. The Commercial segment provides three-phase string inverters, energy management solutions, medium-voltage technology and other accessories. The Utility segment specializes in large-scale PV power plants with central inverters, and also provides grid services. The Off-Grid and Storage segment offers system technology for the integration of different battery technologies and power classes and collaborates with battery manufacturers and companies in the automotive industry. The Service segment comprises service and maintenance, operational management and the spare parts business.