Smadex
Guillermo Baurier Aymat has a diverse work experience spanning multiple industries. Guillermo most recently worked at Smadex as a Programmatic Senior Strategist & EMEA Ops Team Lead from February 2022 to the present. Prior to that, they served as a Programmatic Campaign Strategist at Smadex from March 2021 to February 2022, and as a Programmatic Campaign Manager from February 2020 to February 2021.
Before joining Smadex, Guillermo worked as a Consultant in the Finance Division at Robert Walters from March 2019 to February 2020. Guillermo also gained experience as a Junior Consultant at Ernst & Young from September 2018 to February 2019. Guillermo's earlier work experience includes a role in F&B Operations at Marriott Hotels from September 2017 to February 2018.
Guillermo Baurier Aymat attended the Universitat Ramon Llull from 2014 to 2018, where they obtained a degree in Grado en Administración de empresas turísticas y Dirección de Hoteles. Their field of study focused on administration and management in the hotel and tourism industry.
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Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.