Smart Axiata
Mila Kusheva currently serves as the Chief Commercial Officer and Chief Marketing Officer at Smart Axiata, having joined in January 2021. Prior to this role, Mila held various strategic positions at Telenor from April 2018 to January 2021, including Director of Marketing and Product Management, and Marketing Director, where responsibilities encompassed commercial strategy, product portfolio management, and customer segment oversight. Previous experience includes serving as Consumer Marketing Director at Telenor Hungary, and as Consumer and Soho Marketing Director at Telenor Bulgaria, driving significant revenue contributions and brand establishment. Mila's career also includes leadership positions at Cosmo Bulgaria Mobile, where product development and brand positioning were key focuses. Academically, Mila holds a Master’s Degree in International Relations and Affairs from the University of National and World Economy, alongside several specialized courses in strategy execution and marketing from prestigious institutions.
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Smart Axiata
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Smart Axiata Co., Ltd., Cambodia’s leading mobile telecommunications operator, currently serves 8 million subscribers under the ‘Smart’ brand. Smart Axiata is part of Axiata Group Berhad, one of Asia’s largest telecommunications groups. Smart is at the forefront of mobile technology advancement in Cambodia. Smart was the first network to introduce 4G LTE in 2014, 4G+ in 2016 and 4G+ with HD Voice (VoLTE) in early 2017. In mid-2017, Smart introduced cutting-edge 4.5G, manifesting its data leadership position in Cambodia. Smart also provides 2G, 2.5G, 3G and 3.75G mobile services as well as international roaming across more than 190 countries. Its extensive nationwide network coverage stretches to more than 98% of the Cambodian population. The company is also rapidly transforming itself into a digital lifestyle brand, having introduced many innovative offerings and lifestyle entertainment value propositions. This includes various international partnerships, with brands as diverse as Universal Music, Apple, Facebook and iflix, as well as digital services including SmartLuy, Smart Insurance, SmartPay, Smart Music and SmartNas. Smart aspires to become Cambodia’s Digital Champion, while playing an active role in socio-economic growth. The company’s workforce consists of more than 1000 local and foreign experts. Smart is committed to its customers, employees and the people of Cambodia, in delivering its promise of enriching their lives through world-class networks, exceptional digital experiences and through significant corporate social responsibility engagements.