Joanne Hatulan

Joanne Hatulan holds the position of Assistant Vice President for Marketing and Head of the Smart Prepaid Brand at Smart Communications, Inc., where significant contributions include achieving double-digit revenue growth and a 17% year-over-year increase in subscriber growth. Previously, Joanne also led the TNT Brand, driving a remarkable 220% revenue growth in data and expanding market share from 29% to 35%. Earlier roles included Senior Brand Manager and Brand Manager for TNT, where Joanne executed successful marketing strategies resulting in substantial increases in market share and digital engagement. Joanne's career commenced at Bank of the Philippine Islands as a Marketing & Sales Specialist, where notable achievements included launching premium credit card brands and contributing to a significant increase in the corporate card customer base. Joanne earned a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from the University of the Philippines.