Lysette R.

Lysette R. is an experienced marketing professional with a strong background in telecommunications, currently serving as Manager of Go-to-Market & Subscriber Management at Smart Communications, Inc. since November 2013. In this role, Lysette R. leads the Network and Device Migration team, focusing on strategies to enhance 4G and 5G adoption while maximizing site utilization. Prior positions at Smart Communications include Senior Brand Officer in both Prepaid and Broadband Marketing, where Lysette R. spearheaded campaigns that educated consumers on product benefits, resulting in significant revenue growth. Earlier experience at Digitel Mobile Inc. involved product development and marketing strategies for mobile internet services, where Lysette R. successfully conceptualized plans to drive user acquisition and revenues.