Nathan Hotchkin

SmartAssets is the creative effectiveness platform, revolutionising how brands manage and optimise ad content. Powered by AI, we tag assets at creative-component level, predict campaign performance pre-spend, and fine-tune ad creatives for maximum impact–giving brands the creative intelligence to power smarter, more successful campaigns. Using computer vision we categorize the contents of each asset to make both predictive and prescriptive analyses based on performance. Our AI solution leverages these insights to generate creative adaptations, tailoring content for the right audience and platform – making sure brands hit the mark every time.