Smashburger
Craig Leonard is an accomplished executive with extensive experience in international operations and strategic development within the restaurant industry. Currently serving as EVP and President of International Operations at Smashburger since January 2011, Craig has successfully expanded the brand with over 100 locations, significantly enhancing guest satisfaction. Previous roles include COO at Century 21 Real Estate, COO at McDonald's Japan, and various leadership positions at McDonald's Corporation, Sydran Services Inc, and Trefz Corporation. Craig is recognized for developing effective strategies, improving operational efficiencies, and fostering talent within organizations. Educational background includes studies at the University of Idaho.
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Smashburger
A chain of “fast-casual” restaurants that sell fresh hamburgers, smoothies and salads. Founder Tom Ryan, who earned a PhD in flavor and fragrance chemistry from Michigan State, previously served as chief marketing officer at McDonald’s. Half of the company’s 250 restaurants are run by franchisees. The company recently opened locations in Costa Rica, Kuwait and Saudi Arabia. The name ‘Smashburger’ refers to the process of pressing a ball of ground beef on a grill to form a hamburger.