Smilehood
Gerardo Patarca is an experienced digital media professional currently serving as the Digital Media Manager at Smilehood since August 2023. Previously, Gerardo held the position of Global Director of Content Performance and Growth Strategy at FaroLatino Media Network from September 2017 to July 2023, focusing on digital strategy and performance insights. Gerardo has also worked in various roles such as Growth Manager and Digital Rights at Vidclub, Global Head of Growth and Audience Development at FAV Network, and New Media and Growth Manager at Leader Entertainment Group. An academic contributor, Gerardo served as a visiting university professor at UFLO, teaching Digital Marketing and Project Management. Gerardo's educational background includes degrees from multiple institutions, focusing on multimedia systems, e-business management, and digital analytics, among others.
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Smilehood
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Smilehood es un estudio de diseño que se caracteriza por su capacidad de desarrollar con una impronta fresca e innovadora, una amplia gama de contenidos comunicacionales que convierten a la empresa en un espacio de diseño 360°. Smilehood tiene la capacidad de producir series animadas, cine, teatro, productos editoriales y musicales, merchandising, desarrollos web, juegos interactivos y parques temáticos. El objetivo de Smilehood es promover valores humanos y mensajes positivos a través de productos globales con estándares internacionales de calidad. Nace así un nuevo modelo de empresa capaz de crear diversos contenidos en torno a un mismo producto.