Smith Optics
Ben Hirsch is a seasoned graphic designer with extensive experience in the outdoor, sportswear, and action sports industries. Currently serving as a Senior Graphic Designer at Smith Optics since December 2022, Ben also operates as a Freelance Designer through Ben Hirsch LLC, a role started in April 2019. Previous positions include Senior Graphic Designer at Adidas Skateboarding from April 2015 to April 2019, and Graphic Designer at Element Skateboards from January 2013 to April 2015, where responsibilities involved designing seasonal hardgoods and marketing materials. Early career experience includes roles at DVS Shoe Co. and Professional and Scientific Associates, contributing to various design projects and production processes. Ben holds a Bachelor of Fine Arts in Painting and Printmaking from Virginia Commonwealth University, completed in 2006.
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Smith Optics
Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. We Make the Great Days Better.