Smith Optics
Heather Baldwin is an experienced ecommerce and merchandising professional with a career spanning over a decade. Currently serving as an Ecommerce Merchandiser at Smith Optics since July 2023, Heather previously held the position of Merchandising Manager at Alliance Consumer Group. Past roles include Content Merchandiser and Product Merchandising Specialist at Outdoor Research, where contributions to ecommerce sales and customer service were significant. Heather's career began with various roles in customer service and marketing, including positions at Vissla and Young Company. A graduate of California State University, Fullerton, with a Bachelor’s Degree in Communications and Advertising, Heather Baldwin combines a strong educational background with extensive practical experience in the retail and ecommerce sectors.
This person is not in any offices
Smith Optics
Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. We Make the Great Days Better.