Smith Optics
Jeremy Tricola is currently working at Smith Optics as the Senior Manager for Product & Merchandising, holding the additional title of Global Snow Category Manager. Prior to their current role, Jeremy worked at Icebreaker as an Associate Product Line Manager and Sales Operations Coordinator. With experience as a Regional Sales Manager at Cerus Industrial and Sales Merchandiser & Marketer at Franz, Jeremy has a diverse background in sales and marketing. Jeremy also has experience in radio as the Station Manager at KBVR-FM and as a Communications Specialist at brass Media Inc. Jeremy holds a Bachelor of Communications in Communication and Media Studies from Oregon State University.
Smith Optics
Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. We Make the Great Days Better.