Smith Optics
Veronica Cano is a senior global marketing manager with experience in marketing, retail, and go-to-market strategies in the outdoor industry. Veronica has successfully executed comprehensive campaigns and managed various marketing initiatives to boost brand recognition and sales. Prior roles include managing content creation, overseeing go-to-market launches, and developing integrated product launches. Veronica has a strong background in marketing coordination, PR, operations, and retail marketing, demonstrating their expertise in driving successful marketing strategies for global brands. Veronica holds a Bachelor's degree in International Business and has further education in Marketing and International Business.
This person is not in any offices
Smith Optics
Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. We Make the Great Days Better.