Smith & Associates
Since starting at Smith in 2006, Rocky Xu has learned that nothing is impossible. Rocky began his career as a Procurement Specialist and was named Purchasing Manager in 2012. He was promoted to Director of Purchasing, Asia three years later and then to his current role in 2022. With more than 15 years of experience, Rocky uses his expertise to identify and implement innovative strategies to optimize Smith’s procurement program and provide even greater support to customers to help them mitigate the challenges of shortage situations, obsolescence, and lifecycle management.
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Smith & Associates
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Founded in 1984, Smith is celebrating 40 years of Intelligent Distribution™. As a leading independent distributor of electronic components, Smith sources, manages, tests, and ships billions of components to partners worldwide in every industry and vertical. Offering a comprehensive suite of flexible and scalable supply chain solutions, Smith identifies and delivers customized service programs to support its customers’ success. The company’s expertise is backed by decades of market data, cutting-edge technology, and a systems-based approach to quality excellence. Smith has generated more than USD $12.9 billion in global revenue since 2019 and ranks eleventh among all global distributors. Visit www.smithweb.com to learn more.