Smoot
Agustin Echavarria Coll is an innovative entrepreneur with extensive experience in digital marketing and film production. As the Founder and Co-CEO of Smoot since April 2023, Agustin is at the forefront of integrating artificial intelligence into the marketing landscape. Previously, Agustin co-founded Vaso Entertainment in September 2019, following a successful tenure at Headway Digital from January 2011 to June 2019, where strategic focus on new technologies propelled significant growth and employment across 18 countries. Agustin's career began as a Business Development Manager at Fox Networks Group from November 2005 to November 2009, where foundational experiences fostered entrepreneurial aspirations. Agustin holds a degree in Business Administration from Pontificia Universidad Católica Argentina and studied Alternative Investments at Harvard Business School.
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Smoot
Because every brand and campaign goal is unique, so should it's targeting. Smoot's new AI-powered technology provides advertisers with fully personalized generative AI models for their campaigns, resulting in eliminating +30% in waste impressions compared to a traditional programmatic campaign. With Smoot, our ambition is to redefine the paradigm of programmatic media buying. Through the use of artificial intelligence, we aim to perfectly match brand values with the consumer's emotional context — championing the cause of conscious marketing. "Smoot," derived from "smooth," represents the seamless, effortless experience we aim to provide to our clients and their customers. But beyond the surface, it symbolizes our commitment to emotional smoothness, where ads are tailored to the viewer's emotional state, thereby crafting a more natural and engaging experience.