Smoot
Luis Barrague is an accomplished entrepreneur and executive in the digital marketing and media space, currently serving as the Founder and Co-CEO of Smoot, a company focused on revolutionizing programmatic media buying through artificial intelligence. Previously, Luis held the position of Chief Revenue Officer at LIFULL Connect, managing an extensive online marketplace across various sectors. Luis's leadership experience includes crucial roles at Entravision, where responsibilities ranged from President and COO to Board Member, driving innovation and partnership strategies. As the CEO of Entravision-acquired Headway Digital, Luis was instrumental in establishing mobile and video divisions and leading the integration of new acquisitions. With a background in founding and advising several successful companies, including Performash and Six Marketers, Luis has consistently demonstrated expertise in user acquisition and digital advertising optimization. Educational qualifications include a Master's in Digital Product Management and a degree in Internet Marketing and Web Design.
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Smoot
Because every brand and campaign goal is unique, so should it's targeting. Smoot's new AI-powered technology provides advertisers with fully personalized generative AI models for their campaigns, resulting in eliminating +30% in waste impressions compared to a traditional programmatic campaign. With Smoot, our ambition is to redefine the paradigm of programmatic media buying. Through the use of artificial intelligence, we aim to perfectly match brand values with the consumer's emotional context — championing the cause of conscious marketing. "Smoot," derived from "smooth," represents the seamless, effortless experience we aim to provide to our clients and their customers. But beyond the surface, it symbolizes our commitment to emotional smoothness, where ads are tailored to the viewer's emotional state, thereby crafting a more natural and engaging experience.