Snap Surveys
Peter has been involved in Social and Market Research for 40 years, and in 1981, set up Snap Surveys with Steve to harness the power of the newly-arrived desktop computers. Since then, he’s had the privilege of watching Snap Surveys grow and thrive and being involved in the ever-changing technology landscape.
Now the Chairman of Snap Surveys, Pete has more time to spend on other industry-related topics. He’s recently completed 2 books on Market Research in conjunction with a colleague at Winchester University Business School where he is an Honorary Exchange Fellow. Pete is also Chairman of the ASC, a leading group for the advancement of knowledge in software and technology for research surveys and statistics.
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