SnapPea
Steven Fyke is an accomplished professional with extensive experience in product development and design. Currently serving as Chief Product Officer at medreddie since September 2021, Steven focuses on enhancing medical device RFP processes to improve patient outcomes. As Founder and President of SnapPea Design since May 2014, Steven aids companies in crafting compelling brand narratives using an Iterative Design Strategy Framework. Additionally, as Founder and CEO of Furna Inc. since October 2020, Steven drives innovative solutions. With a strong background in mentoring startups through the Accelerator Centre, Steven offers expertise in various aspects of product development. Prior experience at BlackBerry from May 2000 to July 2014 included roles as Technical Director, Manager of Conceptual Development, and Sr. Concept Development Engineer, where Steven led teams to innovate user experiences across multiple platforms. Early career experience as a Test Lab Technician at Multimatic Manufacturing laid the groundwork for a career focused on enhancing technology interfaces. Steven holds a Bachelor of Applied Science in Mechanical Engineering from the University of Waterloo.
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SnapPea
We are a design strategy firm that is passionate about finding innovative solutions to the most challenging problems. We’re kind of a pain in the ass. We strive to dig deep into any problem we face to find the real opportunity. We work closely with our clients in open and honest dialogue to make sure we deliver what our clients need. We are always learning and questioning. We believe that true innovation comes from being open to new ideas, constantly learning and challenging assumptions. We don’t take a “one size fits all” approach. You won’t solve big problems by using standard innovation templates. Because every challenge is unique, we take an equally unique approach to finding the right solution.