Sobha Ltd
Prasun Basu is an accomplished professional with extensive experience in digital strategy, sales, and marketing within the real estate sector. Currently serving as the Chief Digital Officer and Vice President of Sales and Marketing at Sobha Ltd. since October 2014, Prasun manages the Sobha Dream Series, overseeing marketing, pre-sales, sales, and site administration. Prior to this role, Prasun held various positions at Lodha Group from April 2008 to October 2014, including General Manager of the Palava project and Deputy General Manager of Marketing and Technology for the CASA brand, which significantly contributed to the company's sales volume. Prasun's educational background includes an MBA in Marketing from the Indian Institute of Management Bangalore and a B.E. in Electronics and Communication from BIT Mesra.
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Sobha Ltd
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Sobha Limited is engaged in the construction and development of residential and commercial projects. The Company is also engaged in contractual projects. It has completed approximately 390 projects in both real estate and contracts verticals with a total developed area of over 81.64 million square feet. Its residential projects include luxury and super luxury apartments, villas, row houses, plotted development and aspirational homes. Its divisions include SOBHA Contracting and SOBHA Manufacturing. SOBHA Contracting provides end-to-end solutions starting from the conceptualization of a project to its final satisfactory completion. SOBHA Contracting's services include civil, mechanical, electrical, plumbing, interiors, glazing, metal works and landscaping. SOBHA Manufacturing comprises Interiors Division, Glazing and Metal Works Division, and Concrete Products Division. The Interiors Division also manufactures spring mattresses, which are sold under the brand name, SOBHA Restoplus.