SoCheers
Mimiksha Roy is a seasoned content professional with extensive experience in content creation and team leadership. Since November 2020, Mimiksha has served as a Content Supervisor at SoCheers, guiding a team of writers to achieve creative goals and enhance brand visibility. Prior to this role, Mimiksha worked as a Content Manager at Insomniacs, where responsibilities included writing for social media and producing scripts for various clients. Mimiksha's career also includes positions such as Content Executive at Digital Bugg and Journalist at ABSOLUTE INDIA, where Mimiksha began reporting as a campus representative. Mimiksha's background encompasses content writing, strategy, and digital marketing for a diverse array of brands, bolstered by a foundational experience in theatre as an Assistant Director at Metamorphosis Theatre Inc. Mimiksha holds an education from St. Andrew's College of Arts, Science and Commerce.
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SoCheers
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Short for ‘Social Cheers’, SoCheers was born with the desire to celebrate all - from brand stories to achievements to people. We started off as a social media agency and rapidly grew into a full-service, digital-first agency. Our goal - to infuse creativity into ever-evolving advertising technology, weave interesting stories around brands and create a vivid experience for end-users. Today, SoCheers offers brands not only an active digital presence, but mainline services, and immersive experiences too. From heart touching DVCs to catchy jingles, interactive microsites to engaging content, whatever your brand goals, we breathe life into them and Make it Happen!