SoFi Stadium and Hollywood Park
Mike Asner has an extensive work experience in digital marketing, specifically in the areas of ticket sales, e-commerce, and social media marketing. Mike currently holds the position of Director of Digital Marketing at SoFi Stadium and Hollywood Park since 2021. Prior to this role, they were the Senior Director of Digital Marketing, Social Media, and E-Commerce at the Los Angeles Auto Show + AutoMobility LA from 2016 to 2020. During their time there, they successfully led lead generation efforts and achieved significant growth in ticket sales and attendance.
Before their role at the Los Angeles Auto Show, Mike worked as a Director of Team Marketing & Business Operations at the National Basketball Association (NBA) from 2013 to 2015, where they provided consultation and strategies to teams on ticket sales, social media marketing, and e-commerce analytics. Prior to that, they were an Account Manager of Digital Media at the National Football League (NFL) from 2011 to 2013, responsible for managing ticket promotions and digital product enhancements.
Mike's career began at Ticketmaster in 2006, where they served as a Web Operations & Product Marketing Manager. In this role, they managed product marketing and updates for Ticketmaster.com, conducted client training, and launched interactive seating maps for Major League Baseball clients. Mike also gained experience in digital advertising as an Account Strategist during their internship with Google in 2005.
In summary, Mike Asner has a diverse background in digital marketing, with a focus on ticket sales, e-commerce, and social media.
Mike Asner has a Bachelor of Arts degree in Economics from the University of California, Davis. Mike also has pursued studies in Spanish and Iberian Studies at the Universidad de Córdoba.
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SoFi Stadium and Hollywood Park
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SoFi Stadium is an unprecedented and unparalleled sports and entertainment destination built in Inglewood, CA, by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. The first indoor-outdoor stadium to be constructed, SoFi Stadium is the home of the Los Angeles Chargers and the Los Angeles Rams. The state-of-the-art stadium re-imagines the fanexperience and will host a variety of events year round including Super Bowl LVI in 2022, the College Football Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Located on the site of the former Hollywood Park racetrack, the stadium is the centerpiece of a 298-acre mixed-use development featuring retail, commercial office space, a hotel, residential units, and outdoor park spaces.