Kiril Argirov

Kiril Argirov is a seasoned CRM leader with extensive experience in driving B2B marketing operations and strategy. Currently serving as the Senior CRM B2B Operations Manager at Soft2Bet since March 2025, Kiril excels in overseeing teams to enhance multi-channel business performance and foster cross-functional collaboration. Previous roles include CRM & Client Manager at Underground Ecom, where Kiril successfully led a diverse team to deliver comprehensive marketing services, and a focus on developing brands in the iGaming sector at Fuse Media. With a foundation in CRM strategy from DraftKings Inc. and campaign management at Entain, Kiril possesses a robust background in data-driven marketing initiatives. Kiril holds Bachelor's Degrees in Information Technology, Business Systems from the University of South Australia, and Innovation & Entrepreneurship from the University of Twente.