Craig Smith

Craig Smith is an accomplished executive with extensive experience in technology and sales leadership. Currently serving as Vice President of Canada Commercial Sales at Softchoice since January 2019, Craig also holds responsibilities for leading the Workplace business in North America and overseeing Specialty Sales and Solution Architecture teams. Prior to Softchoice, Craig was Vice President at Fujitsu Canada, managing the Technology & Systems Integration business. Craig's career includes significant roles at Capgemini, HP, and Procter & Gamble, focusing on application management services, profitability, customer satisfaction, and project management in large-scale technology implementations. Craig earned a Bachelor’s degree in Information Systems from St. Francis Xavier University.