Domenic Cina

Domenic Cina is an accomplished executive in sales and marketing, currently serving as Vice President of SMB Sales and Interim Vice President of Marketing at Softchoice since 2015. With a significant leadership role overseeing a team of 300 Account Executives and Sales Leaders, Domenic is focused on acquiring, retaining, and expanding SMB customers across North America, earning multiple President's Club awards for outstanding performance. Prior experience includes leading a remote sales organization at Softchoice, where Domenic achieved back-to-back President’s Club honors, as well as holding key positions in strategy and sales enablement. Earlier career experience includes leadership roles at Monitor Deloitte and Hatch, focusing on growth strategies and operations. Domenic holds an MBA from The University of Chicago Booth School of Business and an Honors Bachelor of Applied Science in Mechanical Engineering from the University of Waterloo.