Xi Li

Xi Li currently serves as the Director of Advertising at Softonic since September 2018, overseeing monetization and yield strategy across various business segments. With extensive experience in yield optimization and pricing strategy, Xi has held previous leadership roles at Nordic Entertainment Group and Modern Times Group MTG AB, focusing on programmatic ad tech and advertising operations. Earlier career positions include managing ad operations at Joinville AB and performing financial analysis and media editing at Ikon Group Financial Services. Educational credentials include a Master’s degree in Real Estate Management and Financial Services from KTH Royal Institute of Technology, alongside a Bachelor's degree in Economics from Capital University of Economics and Business.