Carolina Florez

Carolina Florez is an experienced marketing professional currently serving as ABM Manager at SoftServe since November 2022. Previously, Carolina held various roles at Rockwell Automation from July 2018 to October 2022, including Commercial Program Manager for Heavy Industry in Latin America and Field Marketing Specialist, where responsibilities included market communications and marketing event execution. Carolina's earlier experience at National Instruments involved marketing strategy analysis and project leadership in Latin America, along with roles in regional marketing coordination and event management. Other notable positions include Account Manager at PXL-Pixel Media Group and Sales and Project Director at Lat One Group, where Carolina oversaw sales teams and customer relationships. Carolina holds a degree in Marketing from Politécnico Grancolombiano.