Felix Friedrich

Felix Friedrich is a seasoned marketing professional with extensive experience at Software AG since October 2011, currently serving as the Director of Customer Experience Marketing for Adabas & Natural and as Director of Global User Groups in Customer Marketing. In these roles, Felix has led strategic initiatives for building a vibrant user community, orchestrated successful annual conferences, and facilitated Customer Advisory Board meetings to enhance customer engagement and value. Previous positions include Director of Brand Experience, where Felix developed brand strategies, and Director of Customer Briefing Center & User Groups, managing critical customer interactions. Additionally, Felix has experience leading global design teams and executing international marketing campaigns. Felix holds a Bachelor of Arts in Business Administration and Management and completed the Software AG High Potential Leadership Training Program.