Soho House
Nelly Gocheva has extensive work experience in various industries and roles. Currently, they hold the position of Creative Director, WW Retail Engagement and Marketing at Apple. Prior to this, they served as the Global Group Director of Content at Soho House & Co and was a board advisor on the Global Council for the BCMA (Branded Content Marketing Association). Nelly's previous role was as the Global Editorial Director, T Brand Studio International at The New York Times, where they oversaw branded partnerships and developed content strategies. Nelly has also worked at Monocle, where they held roles such as Special Projects/Publishing Editor, Toronto Bureau Chief, and Associate Editor. Nelly began their career as an Editorial Intern at Sky and The Independent and later worked as an Online Content Editor/Business News Indexer at AII Data Processing.
Nelly Gocheva holds a Master's Degree in International Journalism from City, University of London. Nelly also completed postgraduate studies in Language Interpretation and Translation: French to English at McGill University.
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Soho House
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Soho House & Co was founded in London, in 1995, as a private members’ club for those in film, media and creative industries. They have since expanded to include Houses across Europe and North America, as well as restaurants, cinemas, spas, workspaces and hotels. Soho House is a place for their diverse membership to connect, grow, have fun, and make an impact. From the beginning, and throughout their 25-year history, their members have always been at the heart of everything they do.