Sojern
Chris Gregory-Pasha is a seasoned professional in sales and advertising with extensive experience in the travel and media industries. Currently serving as Senior Director of Sales for the Middle East and Asia Pacific at Sojern since November 2020, Chris leads programmatic and data integration solutions for enterprise clients, managing key accounts such as Accor, Jumeirah, and Hilton. Previously, from December 2013 to March 2020, Chris worked at TripAdvisor as Senior Principal Client Partner, focusing on commercial partnerships and strategy for top-tier travel brands across the MENA region. Additional roles include Digital Advertising Sales Manager at Abu Dhabi Media Company, AV Futures Sales Manager at BSkyB, and Consultant at WeAreAspire. Chris began the career as a Sales Executive at Mash Media. Chris holds a degree in International Business Economics from the University of the West of England.
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Sojern
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Sojern provides digital marketing solutions for the travel industry. Powered by artificial intelligence and traveler intent data, Sojern activates multi-channel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern to engage and convert travelers around the world.