Solar Coca-Cola
Diogo Sarrassini has a strong background in the beverage industry, with experience in market development, affordability strategy, and revenue growth management. Currently, Diogo holds a position at Solar Coca-Cola as the Director of Commercial - Distributors and Head of Alcoholic Beverages and New Business, focusing on various aspects such as market intelligence, portfolio strategy, and innovation. Prior to this, Diogo has worked at The Coca-Cola Company in various roles, including Market Development Senior Manager and Affordability Strategy Senior Manager. With their expertise in business planning, market analysis, and pricing policies, Diogo has extensive experience in driving growth and optimizing business performance in the beverage industry.
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Solar Coca-Cola
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Solar Coca-Cola is the second largest manufacturer of the Coca-Cola System in Brazil, with the capacity to produce more than three billion liters of beverage/year to serve approximately 400 thousand points of sale. They currently have 13 factories and 44 Distribution Centers.