Soma
Sherri Barnes, MBA, currently serves as Vice President and Head of Stores at Soma since September 2024, and is a proud Chief Member at CHIEF since March 2022. With extensive experience in retail management, Sherri previously held the position of Regional Vice President at ANN INC. from May 2010 to September 2024, overseeing operations in the Southern U.S. Prior roles include District Sales Manager at Victoria's Secret and Gap, and District Manager positions at Limited Brands, Garden Botanika, and United Retail Group, among others. Sherri's educational background includes multiple degrees in Business Administration from the UAB Collat School of Business and earlier studies at The University of Alabama and Northwest Shoals Community College-Muscle Shoals.
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Soma
Founded, designed and led by women, Soma® has been focused on what women want and need from day one. Soma offers bras, panties, sleep and loungewear with beautiful solutions and effortless style. The brand currently operates nearly 300 boutiques and outlets nationwide, with over 2,200 bra fit experts and a 90% bra fit satisfaction rate.