Sonendo
Robert Mac Guyatt currently serves as Senior Vice President of Marketing at Sonendo, Inc., having transitioned from a consultancy role in April 2024. With an extensive background in marketing and commercial strategy, Mac Guyatt founded Anchor Twist Brand & Demand Marketing in January 2020, working with notable clients including Dental Ed Labs and Sonendo. Previous experience at Sonendo prior to the current role includes Vice President of Marketing, where Mac Guyatt developed the go-to-market strategy and captured 16% of the U.S. endodontist segment. Mac Guyatt also held various leadership roles at Danaher Corporation, leading marketing efforts across multiple divisions and overseeing global strategies for dental products. Educational credentials include a Post-MBA from Stanford University, an MBA from the University of Redlands, and a Bachelor's degree in Business Administration from Point Loma Nazarene University.
Sonendo
Sonendo is a commercial-stage medical technology company focused on saving teeth from tooth decay, the most prevalent chronic disease globally. Sonendo develops and manufactures the GentleWave® System, an innovative technology platform designed to treat tooth decay by cleaning and disinfecting the microscopic spaces within teeth without the need to remove tooth structure. The system utilizes a proprietary mechanism of action, which combines procedure fluid optimization, broad-spectrum acoustic energy, and advanced fluid dynamics, to debride and disinfect deep regions of the complex root canal system in a less invasive procedure that preserves tooth structure. The clinical benefits of the GentleWave System when compared to conventional methods of root canal therapy include improved clinical outcomes, such as superior cleaning that is independent of root canal complexity and tooth anatomy, high and rapid rates of healing and minimal to no post-operative pain. In addition, the GentleWave System can improve the workflow and economics of dental practices and offers patients an effective, less invasive, and less painful alternative to traditional root canal therapy.