Gifton Gammon

Giftton Gammon is an experienced design professional currently serving as the Senior Director of Experience Design at Sonic Automotive, where contributions include leading the experience design for echopark and shaping innovative e-commerce practices. Prior roles include Acting Director of Digital Experience at Belk, overseeing digital initiatives, and User Experience Lead, enhancing team collaboration and customer experience. Gifton founded Gifton Gammon Design, focusing on human-centered strategies across diverse industries, and previously held positions as Senior Designer at JLL/Urban Properties and Communications & Design Manager at Vineyard Augusta. Gifton holds a Bachelor’s degree in Design, with a minor in Business, from the University of South Carolina Aiken, graduating cum laude.