Sony Electronics
Myroslava Shcherbak MCIM is an accomplished marketing professional with extensive experience in product management and brand strategy. Currently serving as a Product Marketing Manager at Sony Electronics since January 2017, Myroslava has successfully managed the TV category, focusing on high-end products that generate 70% of category revenue. Prior to this role, Myroslava was a Senior Product Specialist, where an efficient marketing strategy led to a 10% year-over-year increase in profitability for the TV category. Myroslava's earlier experience includes serving as Brand Manager at Roust, where the launch of Soplica positioned it as the #2 flavored vodka in Ukraine, and as Research Manager at JTI, overseeing market research for nine markets. Myroslava began professional work in market research as a Project Manager at Synovate. Myroslava holds a Professional Diploma in Marketing from CIM and a Master's degree in Sociology from the National University of Kyiv-Mohyla Academy.
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Sony Electronics
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WE ARE SONY Our spirit of innovation and challenge has created those special moments that make people say ‘wow’. How? By harnessing the world’s most powerful source of creativity: our people. Because ‘wow’ experiences are never a product of processes or procedures. They’re only made possible by liberating the passion and potential of the truly talented to do what excites them most. So at Sony, you can turn your personal passions into meaningful innovations through the brave risk-taking, smart collaboration and boundless curiosity of your local team. And you can also realize your full professional potential as part of an ambitious global company with the power and reach to touch people’s everyday lives. Including yours. Together, let’s make the world say wow. We are a global organization and seek individuals from a variety of generations, socioeconomic and educational backgrounds, and sexual orientations. Our employees are courageous, unique and diverse. They’re comfortable expressing their thoughts and opinions freely, and possess an unwavering passion and pride to deliver exceptional experiences to our customers. See what our employees are saying about their life at Sony by checking out the hashtag #TeamSony online. If you'd like to join our team in North America visit www.sonyjobs.com or our Global Careers page at http://www.sony.net/SonyInfo/Careers.