Sortment
Prafful Goyal is a skilled professional currently serving as a Founder's Office Associate at Sortment and Flo Labs since May 2024, focusing on enhancing marketing strategies through data. Previously, Prafful worked at shopflo from November 2022 to May 2024, where essential functions such as Onboarding, Collections, and Partnerships were developed. Prafful also held the position of Head of Ops & Strategy at FrontRow between May 2022 and October 2022, leading operations for the live class vertical to boost user engagement and renewals. At Anheuser-Busch InBev from August 2020 to May 2022, Prafful was a Digital Transformation Executive, contributing to significant improvements in collections and cash applications across the Africa region, resulting in $6M overdue reductions. Prafful began a career in early-stage investing at Venture Highway LLP as an Internship Trainee in mid-2019. Education was completed at the Indian Institute of Technology, Delhi, graduating with a Bachelor of Technology in Electrical and Electronics Engineering in 2020.
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Sortment
Sortment helps you engage with your customers through email, SMS, WhatsApp and more with personalised campaigns—completely self-serve. Our platform creates a user-friendly interface over your existing data warehouse. This allows real-time access to all your data, leading to faster execution and enabling you to build dynamic campaigns and customer journeys—without relying on engineering teams. With Sortment, marketers can focus on creativity and growth while bypassing technical hurdles, freeing up time to test new ideas, refine strategies, and drive meaningful results. Learn more at www.sortment.com