Soul APP
With deep insights and understanding of online social products and years of experience in data-driven businesses, Ms. Zhang Lu identified underserved social needs in China and independently developed Soul’s initial product prototype in 2015. As a female leader in the technology, media and telecoms, or TMT sector, her distinctive perspectives on business operations and product design give the company a unique competitive edge, enabling Soul to become an inclusive and warm social networking platform, friendly and attractive to a wider audience. Prior to founding Soul, Ms. Zhang was the chief executive officer of Innext China, an enterprise consultancy, where she gained invaluable insights into data analytics and corporate expansion strategies in the internet space.
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Soul APP
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Launched in 2016, Soul App is now one of the leading social networking applications in China. With a robust user base among Chinese Gen Z, Soul was designed to empower self-value expression and foster genuine relationships based on interest graphs and AI algorithms. Soul aspires to build a virtual social playground for its users to socialize, connect and maintain relationships free from the geographic and social constraints. Soul is the first social networking platform in China that requires all users to interact through avatars, and has a unique business model driven by the integration of intensive user interactions and an engaging community. Soul distinguishes itself from other peers with focus on virtual identities, open-ended relationships based on interest graphs, extensive user generated content (UGC), decentralized content distribution and its proprietary technologies. Nowadays, Soul pioneers in embracing the AI technologies in the social networking industry to meet the evolving social demand from the younger generation. In 2020, Soul kicked off its AIGC technology R&D. In 2023, Soul launched a proprietary large language model (LLM), Soul X, and has seamlessly embedded AI capabilities across use cases on its platform, which epitomizes Soul's product philosophy of the “Synergic Model-application Interplay”.