SoundCloud
Prior to joining SoundCloud in 2021, Seton was President of Independent Music & Creator Services at Warner Music Group, where he ran the company’s indie label and artist-serving division, ADA Worldwide.
Under Seton’s leadership, ADA secured an exclusive global distribution deal with BMG, as well as deals for the likes of Doug Morris’ 12 Tone, Ciara’s Beautymarks Entertainment, Paradigm’s Big Picnic, Cherrytree, Platinum Records, and Knightvision.
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SoundCloud
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SoundCloud is a next-generation music entertainment company, powered by artists, listeners and curators on the pulse of what's new, now and next in culture. The artist-first platform empowers artists to build and grow their careers by providing innovative tools, services, and resources. With over 250 million tracks from 30 million creators heard in 190 countries, what’s next in music is first on SoundCloud.