SoundCloud
Mackenzie Whalen has extensive experience in lifecycle marketing, CRM strategy, and digital marketing. Mackenzie has worked for companies like SoundCloud, Caesars Digital, TIDAL, BSE Global, and Bethel Woods Center for the Arts. Mackenzie's expertise lies in developing and optimizing automated user journeys, improving marketing strategies, and increasing user engagement through personalized and innovative campaigns. Mackenzie holds a Bachelor of Arts (B.A.) and Bachelor of Science (B.S.) in Music Industry and Business Economics from Bond University and SUNY Oneonta.
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SoundCloud
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SoundCloud is a next-generation music entertainment company, powered by artists, listeners and curators on the pulse of what's new, now and next in culture. The artist-first platform empowers artists to build and grow their careers by providing innovative tools, services, and resources. With over 250 million tracks from 30 million creators heard in 190 countries, what’s next in music is first on SoundCloud.