Rick Fass

Rick Fass is an accomplished Sr. User Experience Designer at Southwest Airlines, a position held since July 2022. Prior to this role, Rick served as a Sr. UX Creative and Sr. Art Director at JCPenney from January 2009 to July 2022, contributing to the Digital Commerce UX Group and Digital Marketing Group. Earlier professional experience includes positions as Sr. Interactive Art Director at Tribal Worldwide, focusing on brand experiences for clients such as Pepsi and Mountain Dew, and Creative Director at Logolink and TPN, where Rick managed branding for major companies like Frito-Lay and Gatorade. Rick began a career in advertising as an Art Director at Meyer & Johnson Advertising, working with brands including Travelocity and AOL. Rick holds a BFA in Advertising Art from the University of North Texas and has further education in screenwriting from ScreenwritingU.