Spafax
Niall McBain has extensive experience in the entertainment and content marketing sectors, serving as Chief Executive of Spafax Group since 1995, focusing on entertainment, content management, brand alliances, and media sales. Prior to this role, Niall McBain contributed to Chrysalis Music Group from 1991 to 1994, working on special projects related to Chrysalis Interactive. Niall McBain also gained early experience as an analyst at BSB DataVision from 1989 to 1991 and as a marketing executive at British Satellite Broadcasting in 1988. Niall McBain's educational background includes a Spec Dip in Social Studies, Politics, Philosophy, and Economics from the University of Oxford (1986-1988) and a BA in General Arts, focusing on English Literature, Anthropology, and Archaeology from Durham University (1983-1986).
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Spafax
The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. Current clients include Air Canada, American Airlines, British Airways, Delta Air Lines, Emirates, The Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a tenthavenue company.