SPARETECH
Zoya Ruhe is a seasoned marketing professional with extensive experience in demand generation and digital marketing strategies across various sectors. Currently serving as Senior Demand Generation and Growth Manager at SPARETECH since January 2024, Zoya previously held several key roles at commercetools, including Global Account Based Marketing Manager and Digital Marketing and Demand Generation Strategist following the acquisition of Frontastic in 2021. Prior experience includes leading digital marketing for P&M Cosmetics GmbH & Co. KG, developing integrated marketing efforts at shopware AG in multiple roles, and managing online marketing initiatives at Life is Simple GmbH. Zoya's educational background comprises a master's degree in Applied Linguistics and a bachelor's degree in Media & Communication from the University of Münster, complemented by a psychology degree focused on social processes and diversity from FernUniversität in Hagen.
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SPARETECH
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SPARETECH creates a collaboration platform for manufacturing companies to digitize their spare part inventories, calculate their true demand, compare parts from various suppliers, and source the appropriate part outside or within their production network. The software compares spare part lists from clients to the product database and generatesstandardized data sets for ERP systems. They allow the customer to leverage sourcing and usage within the production network.