Sparex Limited
Karyn Heywood MBA is an accomplished professional with extensive experience in product lifecycle management, marketing, and pricing. Currently serving as Head of PLCM and Marketing at Sparex Limited since June 2017, Karyn has developed a strong background in product management as Group Manager. Prior experience includes a role as Marketing Manager at PenCarrie Ltd, where Karyn represented 80 clothing brands in a B2B environment from September 2012 to June 2017. Karyn's earlier career includes nearly a decade as Group Marketing Manager at Vospers, managing marketing strategies across 21 locations and collaborating with major automotive brands such as Ford and Nissan. Educational qualifications include a Master of Business Administration from the University of Exeter Business School and a Level 6 certificate in Marketing from the Chartered Institute of Marketing.
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Sparex Limited
Sparex is a manufacturer and wholesaler of agricultural spare parts and accessories. The Sparex Group has its head office in the UK and consists of eighteen trading companies in seventeen different countries employing over four hundred staff. Sparex supplies only to trade customers and its customer base is made up of over 20,000 retailers and importing wholesalers in over 80 countries Worldwide. Retailer customers include tractor and implement dealers, agricultural engineers, country stores and an increasing number of businesses unconnected with agriculture. The Sparex product range consists of over 50,000 items and is broadly divided into three major groupings: •Replacement parts for agricultural tractors; •Replacement earth-wearing parts for agricultural implements; •A wide range of fasteners, workshop tools, trailer equipment, paint, lighting and other electrical products and thousands of other universal accessories. Sparex specializes in customer service which includes the provision of merchandising facilities and a name-branding option which is chosen by thousands of customers. There are Sparex trading companies in UK, France, Ireland, Germany, Holland, Belgium, Denmark, Austria, Spain, Poland, Portugal, Australia, South Africa, USA, New Zealand, Mexico and Canada. The group's ISO accredited manufacturing company Spenco has its factory in the UK. Spenco supplies both the Sparex Group and external customers including several major OEMs.