Spark Foundry
Caitlyn Wilber Gordon is an accomplished professional in the field of analytics, currently serving as Vice President of Analytics at Spark Foundry. With a robust background in marketing sciences and performance analytics, Caitlyn has held various leadership roles, including Director and Associate Director of Analytics & Insights at Spark Foundry, and Supervisor and Senior Analyst positions at OMD USA. Earlier experience includes a role as Analyst in Professional Services at Nielsen and a Business Development Intern at Catalina Marketing, in addition to a Marketing Communications Internship at Goalrun Limited. Caitlyn holds a Bachelor of Science degree in Marketing from Indiana University - Kelley School of Business, completed in 2011, and has a solid educational foundation from Benet Academy.
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Spark Foundry
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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”