Dalila Velez

Vp, Strategy Director at Spark Foundry

Dalila Velez is an accomplished marketing professional with extensive experience in strategic roles within the advertising and media industries. Currently serving as Vice President and Strategy Director at Spark Foundry since August 2018, Velez has been instrumental in leading strategic initiatives for Xfinity Mobile from Comcast. Previous positions include Vice President and Integrated Communications Director at Media Assembly, as well as Director of Business Strategy for Coca-Cola at Starcom MediaVest Group. Velez began their career as a TV Research Analyst at Katz Media Group before progressing to various strategic roles in digital and traditional media planning across renowned companies, including PHD Media and Mediaedge:cia. Velez holds a Bachelor of Science degree in Communication and Media Studies from St. John's University.

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New York, United States

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Spark Foundry

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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”